Full Name: Chinedu Izuchukwu Okoli
State of Origin: Anambra State
Date of birth: November 23, 1983
Sources of Wealth: Music, Endorsements, Record Label
Net Worth: $8,000,000.00
Genres: Gospel music, Highlife, Afrobeat, Rhythm and blues, Igbo highlife, Afrobeats
Record label: 2NITE MUSIC GROUP
Also known as: Flavour N’abania, Ijele, Mr Flavour; Palliative Ụmụ Ashawo
Flavour is a multi-talented Nigerian Afropop/high-life singer, songwriter, instrumentalist, recording artist, guitarist, stage performer, actor, model and television personality. He has been described as one of Nigeria’s best indigenous performing acts.
With an estimated net worth of $8 million in 2023, Flavour is one of Nigeria’s most affluent and influential artists. His wealth comes primarily from his career as a musician, with several hit singles like “Ashawo Remix” and “Kwakirikwa”.
He has won several awards, including Most Gifted Afro Pop at Nigeria Entertainment Awards, Indigenous Artist of the Year at the MTV Awards, Best Collabo of the Year at the Headies Awards and African Artiste of the Year at the City People Entertainment Awards.
After spending hours exploring Flavour’s musical career, endorsements, and net worth. I will provide a detailed and close look at Flavour’s early life, music journey, awards, endorsements, and what makes him one of the richest musicians in Nigeria.
How Flavour Makes His Money
Flavour N’abania is a highly successful and influential Nigerian artist who has accumulated significant wealth through his music career. He is renowned for his hit songs like “Ashawo Remix” and “Kwakirikwa,” which have contributed to his financial success.
He has received numerous accolades for his music, including awards such as Most Gifted Afro Pop at Nigeria Entertainment Awards, Indigenous Artist of the Year at the MTV Awards, Best Collabo of the Year at the Headies Awards, and African Artiste of the Year at the City People Entertainment Awards.
His business acumen and exceptional musical talent have propelled him to become one of the most successful African musicians, with an estimated net worth of around $8 million. Let’s explore how Flavour has been able to amass a net worth of $8 million and establish himself as one of the wealthiest.
- Sales of Songs & Albums
Flavour, the high-life maestro and hip-hop singer has solidified his position in the Nigerian music industry as one of the most successful artists since gaining prominence. He has consistently released hit tracks, amassing a collection of eight studio albums and numerous hit singles that have made him a trailblazing artist.
Below are some of his best songs that have made a significant impact in the country and earned him substantial sums. His songs are mostly sung in Igbo, English and pidgin.
Studio Albums by Flavour
- N’abania (2005)
- Uplifted (2010)
- Blessed (2012)
- Thankful (2014)
- Ijele :The traveler(2017)
- Awele (2018)
- Flavour of Africa (2020)
Lists of Songs by Flavour
- Chinny Baby
- Tobe a Man
- Pant No N’iro
- Chewe Kwem
- Most High
- Levels Sexy Rosy Egedege
- Umu Igbo
- Endorsement Deals
Flavour has not only won the hearts of his fans with his music but has also garnered a strong following through his various brand endorsements. The Nigerian music icon has inked deals with numerous big brands, adding to his net worth. While the exact amount of his earnings from these deals is not always disclosed, it is widely known that Flavour is a brand ambassador for Nigerian Brewery’s Life Beer, the energy drink brand Bullet, and has also endorsed MTN Nigeria.
As a celebrity, Flavour’s physical appearance is often a topic of discussion among fans. The singer’s chiselled abs and toned physique have earned him a spot as a brand ambassador for a weight loss company’s flat tummy tea brand. This further demonstrates the value of his brand as a sought-after influencer in the Nigerian market.
In 2013, Flavour became a brand ambassador for Globacom, a company that provides telecommunications services. He was given this role alongside other famous musicians like Omawumi, Waje, Bez, and Lynxxx. He had previously worked with another telecommunications company, MTN, but his contract with them had ended before he signed up with Glo.
The following year, in 2014, Flavour also became a brand ambassador for Harp Larger Beer, a type of alcoholic beverage. He shared this role with another musician, Ice Prince. In the same year, he also signed a deal with Onga Seasoning, a food brand, to become one of their ambassadors. He worked on this project with Kate Henshaw, a famous actress. The deal was worth several million naira.
- Record label
Flavour makes most of his money from music, like selling albums and performing at concerts. But he also started his own record label called 2Nite Music Group in 2012, where he releases his music and manages other artists.
He mostly makes Igbo high-life music, but he also includes gospel music. By having his own record label, he doesn’t have to pay other companies to release his music anymore, which helps him make more money.
- Local & International Shows and Tours
One of Flavour’s sources of income is his live performances. As his popularity grew, so did the demand for his shows, allowing him to increase his performance fees.
According to insider sources, Flavour charges a minimum of 10 million naira for live shows. For shows within Nigeria, he reportedly charges between 4-6 million naira, and for international shows, he charges 8-10 million naira.
Flavour’s exceptional stage presence and performer talent have significantly contributed to his financial success, as he has become a highly sought-after artist for live events.
Flavour’s Collaborations and Profile
Flavour collaborated with another rapper from an indigenous group on a popular song called “N’abania.” They recorded the song at a studio in Lagos, Nigeria, and it won an award for Best Collaboration. Flavour became known as “Flavour N’abania” because of the album’s name.
Flavour was born on November 23 1983, in Enugu State (Achara Layout) into a large family. He hails from Umunze, Orumba South Local Government Area of Anambra State. Chinedu is the firstborn of four siblings and seven half-siblings.
Flavour has both primary and secondary education in Enugu. He attended Robinson Primary School in Uwani, Enugu, Nigeria, where he obtained his First School Leaving Certificate.
Afterwards, he moved to Uwkunanaw Boys Secondary School in Achara Layout, Enugu, Nigeria and got his West African Senior School Certificate.
Flavour’s Musical Journey
Flavour began his music career at the early age of 13. He started playing drums and guitar in a local church in Enugu.
After some time, the pastor of the church saw his zeal, and he introduced him to Chris I. Ordor, the Chief Executive Office of Soundcity Communications as of then. Chris helped fairness Flavour’s potential positively through his newly launched music company.
Flavour was given a scholarship in the company, and he started learning music professionally. He served as a backup singer for other musicians in the company and learned other musical instruments. Before graduating, he had learned how to play the drums, piano, keyboard and guitar professionally.
By 19 years old, the young music star had gained so much interest in music and then delved into the mainstream music industry as a pianist and a drummer for a local music band in Enugu, Nigeria.
After Flavour gained ground in music, he produced his first debut album in 20005 titled “N’abania”. N’abania was produced through Obaino Music. The album was a success but just within the locality of Enugu. The song won the award for Best Collaboration at the Headies Awards.
Flavour released his second album titled “Uplifted” in 2010, which includes singles like “Adamma” and “Nwa Baby” This album made its name in South Africa and some other parts.
His third album was released on October 18, 2012, which he titled ” Blessed” and was launched the same day with the opening of his nite club, “2nite Entertainment”, at Toscana hotel in New Haven, Enugu, Nigeria.
His fourth studio album was released in December 2014 and tagged “Thankful” with 22 tracks. The album has hits songs like “Wakeup Call”, “Wiser”, “Golibe”, and “Ololufe” featuring Chidinma.
Ijele – The Traveller” is his fifth album which he released in 2017. It contains 17 tracks – including a track featuring a blind Sierra Leonean fan.
He is known for his music style and is often referred to as an indigenous singer whose main aim is to facilitate the cultural value of Igbo land through music. His songs are mostly sung in Igbo, English and pidgin.
Flavour has won a number of awards and has been nominated for different awards both locally and internationally. Here is a list of awards won by Flavour:
- Best Collabo: “Number One” ( M.I featuring Flavour N’abania)
- Nigeria Entertainment Awards: Best Indigenous Artist/Group
- The Headies: Best Collabo “Orobo” (Sound Sultan featuring Excel and Flavour)
- Channel O Music Video Awards: Best R&B Video “Oyi Remix” (feat Tiwa Savage)
- Best Collabo of the Year: “Give it to Me” (Kcee featuring Flavour N’abania)
- Best High-Life Video: Nigeria Music Video Awards (NMVA)Video of the Year “Ada Ada”
- MTV Africa Music Awards: Best Live Act Video of the Year “Ada Ada” (2014)
Endorsement Deals of Flavour
Flavour has won many endorsement deals from companies like GLO, MTN, Nigerian Breweries, Flat Tummy Tea Brand, Onga Seasoning and many more. His endorsement deal is worth millions of naira.
Flavour’s Known Assets
Flavour, one of Africa’s wealthiest artists, has accumulated several assets. He possesses high-end vehicles such as the Mercedes Benz G-wagon, which costs over N40 million, a Land Rover Automobile (N25 million), and a 2012 BMW X6 (N18 million), among others.
He also owns a luxurious mansion situated in the affluent area of Lekki, which reportedly houses his studio where he creates his music. The mansion features a pool and other relaxation areas. Flavour disclosed in an interview that he purchased a multi-million-naira home for his mother.
Flavour’s Marital Status
Flavour’s personal life has been a topic of interest for many of his fans and the media. Many have asked the question, Is Flavour married?
Although the singer has been linked to several women over the years, he is currently not married. Despite rumours of a private ceremony with one of his baby mamas, Flavour denied being married.
One of Flavour’s most publicized relationships was with Sandra Okagbue, a Nigerian model, actress, and businesswoman. They began dating in 2014, and their relationship became public knowledge when Sandra gave birth to their first daughter later that year. In 2018, they had a second child together but eventually ended their on-and-off relationship. Sandra was later reported to have dated a famous Nigerian footballer.
Flavour’s second known baby mama is Anna Banner, whom he reportedly met in 2015. They had their first child that same year, and Flavour was also rumoured to have dated another girl named Onungwa around the same time. Flavour has publicly stated that he has no plans to get married to either Sandra or Anna, as he believes marriage could distract him from his music career.
Finally, rumours circulated that Flavour and Chidinma were in a romantic relationship, but Flavour denied these claims, stating that they were just friends and that their relationship was purely professional.
In conclusion, Flavour is one of Nigeria’s wealthiest and most successful musicians, with an estimated net worth of $8 million as of 2023.
Flavour’s net worth is primarily attributed to his music career and endorsements. He has also earned additional income from endorsements, merchandise sales, and other ventures.
He is an inspiration to many upcoming musicians, showing that hard work and dedication can yield great rewards.
Frequently Asked Questions
What is Flavour’s net worth?
Flavour is presently worth over $8 million, which he acquired from his endorsement deals, music production, concert, and other businesses.
Who is the richest between Wizkid and Flavour?
Wizkid is clearly richer than Flavour, with about $22 Million difference.
How old is Flavour N’abania?
The popular musician is 40 years Old
Where is Flavour N’abania from?
Flavour is a famous singer from Enugu State, Nigeria, who can sing well in Igbo language. He comes from a family originally from Umunze in Orumba South LGA, Anambra State, Nigeria.
How much does Flavour charge?
During an interview with Ebuka Obi-Uchendu on his Black Box interview series, a singer said that he asks for more than N10m (Nigerian naira) as payment for performing at a show.
Who is Flavour’s current wife?
Flavour N’abania, a Nigerian singer, had not publicly announced that he had gotten married. Therefore, he did not have a current wife at the time.